Client: Pathomics Health
Regions: Malaysia, Philippines, Indonesia, Mongolia
Industry: Precision Health / DNA Testing
Overview
Pathomics Health aimed to introduce their Pathgene DNA test to new markets across Southeast Asia and Mongolia, offering personalized insights for wellness and preventive care.
Our Role
• Spearheaded market entry into Malaysia, the Philippines, Indonesia, and Mongolia
• Structured strategic partnerships to support sustainable growth and protect brand integrity
• Developed business strategies and localized marketing campaigns tailored to each region
• Facilitated integration of Pathgene DNA Test into pharmacies and medical centers, expanding access and credibility
Outcome
• Enabled cross-border expansion of Pathgene DNA Test
• Established trusted partnerships for long-term regional growth
• Strengthened brand visibility and engagement in key wellness markets
