Client: Pathomics Health
Regions: Malaysia, Philippines, Indonesia, Mongolia
Industry: Precision Health / DNA Testing
Overview
Pathomics Health aimed to introduce their Pathgene DNA test to new markets across Southeast Asia and Mongolia, offering personalized insights for wellness and preventive care.
Our Role
- Spearheaded market entry into Malaysia, the Philippines, Indonesia, and Mongolia
- Structured strategic partnerships to support sustainable growth and protect brand integrity
- Developed business strategies and localized marketing campaigns tailored to each region
- Facilitated integration of Pathgene DNA Test into
- Facilitated integration of Pathgene DNA Test into pharmacies and medical centers, expanding access and credibility
Outcome
- Enabled cross-border expansion of Pathgene DNA Test
- Established trusted partnerships for long-term regional growth
- Strengthened brand visibility and engagement in key wellness markets
